Doe Deere, the cute and colorful founder of the cosmetics line Lime Crime, has a very unconventional success story. This “Queen of Unicorns” proves that people from all places and upbringings can achieve their dreams if they try hard enough! Now she shares her love for fun and makeup with the world.
Doe Deere was born in Russia and she moved to the US when she was 17 years old. She came into her own in New York (first Manhattan, then Brooklyn) and now lives and works in Los Angeles. Her imagination has always been big and still runs wild in the creation of her cosmetics today. But she wasn’t always in the makeup industry. When she first arrived in New York, she actually worked as a musician, her childhood dream. This career in the music industry taught her how to market herself and show appreciation for friends and fans who support you. She even met her husband through music, as they were in a band together; working together in the band helped establish their trust as business partners as well.
Doe’s first business venture was when she was only 13 in Russia. She bought temporary tattoos (which were a novelty) and sold them to her school mates. She marketed the tattoos to her classmates by wearing them herself and insisting they were cool. Her advice to girls is to “follow your heart” and find the thing about you that is unique. If you explore what makes you uniquely you, you will be able to achieve your fullest potential. Though she felt weird and alone as a child, Doe learned that there are other people out there like her, which is how Lime Crime was born.
Doe says she has always loved bright colors but could not find them in the cosmetics market. So in 2008, she decided to create her own makeup in the colors she desired. She soon found out that other people craved the same type of cosmetics, which is how Lime Crime became successful. Doe says she uses makeup, fashion, and hair to express herself without fearing that people are judging her.
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