Securus Technologies has established its place at the forefront of the prison communications industry. Yet some of its competitors, notably GTL, have insisted on being poor sports and disrespecting the venerable industry giant. Securus has graciously handled the ruthless vitriol and wild lies of its wayward competitor. But finally, it said enough is enough. GTL had built a bridge too far when it deludedly claimed that its video visitation technology was clearly superior to that of Securus.
The giant was waked from its benevolent slumber. It thundered at its opponent to present evidence of its parity or to cease its empty pleading at last. Securus, thus, offered a challenge. GTL would pit its video visitation system against that of Securus and the results would be judged by a third party. But GTL, in its craven frailty, declined. By forfeiture, then, Securus solidified its position as the undisputed heavyweight champ of the world of inmate communications.
Juggling two opposing interests
Despite the limp jabs of its opponents, Securus has performed admirably in a difficult and unique business climate. Securus has always viewed its sole mission to be in serving its customers and delivering the solutions that they need in a way that maximizes their individual satisfaction. While this may sound like a trite sound bite, it becomes much weightier when it’s considered that the two main customer groups who Securus serves are often at considerable odds. Those customers are prisoners and the guards whose job it is to control them.
How can one company create a product that serves two diametrically opposed customer groups simultaneously? The answer is in high-definition, low cost calls to inmates and a suite of investigatory tools and controls which help guards keep illicit activity in check. The needs of both of these customer groups can be met simultaneously through understanding both their needs and delivering with top-quality products.