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How EOS Succeeded in a Crowded Market March 16, 2017

EOS has emerged in a short period as a major player in the lip balm market. How they were able to do so was recently highlighted in an article in Fast Company.

The success of EOS is at least partially based on the co-founders of the company spotting an industry that provided a significant opportunity, and then designing a product that appealed to customer’s tastes.

The opportunity in the lip balm market was a result of the existing companies in the industry resting on their laurels and not designing a better product that appealed to the tastes of the typical consumer today. Customers increasingly were looking for more varied in their lip balms and were trying to obtain lip balm blends that had flavors that were more enjoyable to use than the standard flavors such as cherry and medicinal that were issued by the existing competitors in the market such as Chapstick, Blistex, and Carmax. EOS created fun and unique blends such as Vanilla Mint and Blackberry nectar which captured the tastes and preferences of the feme shoppers who primarily bought lip balm. They used all-natural and organic ingredients which removed the artificial taste of existing lip balms and provided better protection for customers.

To create a product that stood up to possible competitive pressure, EOS had their production machinery custom designed to make it harder for their competition to copy their products. EOS created an orb shaped application case that provided for a sanitary application of lip balm in a thick application that proved that EOS’ full name, the Evolution of Smooth, is no misnomer.

Finally, EOS concentrated on developing their distribution network and forged relationships with many large retailers and online stores to distribute their product such as eBay, Walgreens, Amazon, Target, and Walmart. This strategy paid off and EOS has emerged as one of the major players in the lip balm market.

For more info, visit the EOS Facebook and website at

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Categories: Best Brand

Extreme Quality Hand Crafted Modern Shoes for the Everyday Man October 13, 2015

In general men own less shoes than women. It is important that when men purchase shoes that they are high quality and can be worn with a number of different outfits. These italian shoes also need to be carefully selected to ensure that they will stand the test if time and continue to look modern for years to come. If selected with high quality and a modern look, men’s dress shoes can last for years to come. What are the latest trends in men’s dress shoes?

Paul Evans was created by two guys that wanted men to have the opportunity to own amazingly high quality shoes for a price that is not in the thousands. Their model is high quality crafted shoes for men without spending a fortune. Another unique selling point is that Paul Evans delivers direct to the customer so they can cut out the middle man retail markup. This ensures the consumer can get the best price possible without losing any quality whatsoever.

Go to the Paul Evans website to see the latest hand crafted shoes that are sure to last a long time as well as make you look good in your attire. A great example of a latest trending shoe is the Martin Wholecut dress shoes. These shoes range between $300-$400 and are literally one of the nicest dress shoes a man can wear.  It is made with Italian calfskin leather, the finest around. These shoes are guaranteed to last a long time and stand the test of time while giving the look of fresh design.

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Categories: Best Brand