Is it possible to follow a dream that’s uniquely yours, and still find success and an entrepreneur? In the case of Lime Crime Cosmetics CEO Doe Deere, the answer has to be a resounding yes.
Doe Deere is a creative spirit who emigrated form Russia at age 17. After enjoying a music career in New York, she set upon creating a fashion business via eBay. She used what she learned there and created another business that worked with her love of vivid colors. That company is the online makeup brand, Lime Crime, and its ongoing success (with 2 million Instagram followers and growing) is a testament to Doe Deere and her vision.
Going Beyond Beige
One big motivator for Doe Deere when she started Lime Crime online via website back in 2008 was her love of truly bold colors. Back then, the major makeup bands were very invested in the “nude and natural” look, with lipsticks offered in multiple shades of beige. Yes, it was fine as far as it went, but Deere wondered what happened to strong colors on women. She answered the question by launching Lime Crime, and it’s clear from the many followers who love to see all the new looks coming from this brand that this company is really catching on. http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
For Deere, just having lipsticks in various shades of pink and red wasn’t enough. Lime Crime offers lipsticks in its Unicorn Lipcolor line with colors ranging from bright blue to green, yellow, orange and many shades of purple, pink and red. These looks blend beautifully with the glamorous looks in eyeshadow and liner this company offers, and they enhance a woman’s natural look spectacularly.
The Velvetines Lip Color line from Lime Crime uses color in a pink and purple palette, but these lip colors go on liquid to matte. This is the first brand to offer this kind of lipcolor, and it’s an innovation that started in a lab with Deere and a chemist. Together, they saw this dream of creating an all vegan lip color that goes on and stays on. https://www.limecrime.com/about/
Today there’s no doubt that dreams really can come true. Just ask Doe Deere. She’s a woman who followed her dream, and saw it though with Lime Crime.
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