The cosmetics entrepreneur Doe Deere has spent much of her time with Lime Crime, which she founded in 2008 attempting to develop a new way of creating and selling the products she feels benefit herself and her growing list of social media followers. Much of the work completed by Doe Deere has been begun because she herself struggled to find makeup that was capable of meeting her own need for a range of bold colors and strong designs that were not traditionally available for those who wished to step outside of the norm.
In creating the Lime Crime brand of cosmetics Doe Deere was initially looking to plug a gap in her own sense of fashion and style that was not being fulfilled through already established fashion houses. Deere admits the initial Lime Crime cosmetics designs were developed after she found it difficult to find the bold colors she wished to wear for herself, and a range of makeup options she wished to use in her own marketing designs for her own clothing range that was created after she left design school in New York.
Doe Deere understands how difficult it can be to establish a company of one’s own, but does look to assist other entrepreneurs in finding success by following her own way of working that includes following her own instinct. In recent interviews Doe Deere has proclaimed her main regret for her own entrepreneurial career has been the time it took her to have the confidence to establish Lime Crime and turn the cosmetics brand into a success.
The Russian born cosmetics entrepreneur is also happy to explain to entrepreneurs and business people that their own gut feelings are usually correct in what they choose to do; in terms of Lime Crime Deere was told her dream of an Online sales technique was laughed off by established cosmetics industry insiders when she revealed her business plans. Doe Deere stuck to her guns about selling cosmetics Online, which was rarely done when she established the brand in 2008 and was seen as a choice she would regret. Almost a decade later Doe Deere and Lime Crime have changed the way cosmetics are sold by major brands in the industry who were quick to pick up her changes to the industry, such as the introduction of the on lip lipstick swatch that is now an industry standard.
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