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Doe Deere Navigates Her Own Path Through The Cosmetics Industry December 19, 2016

The cosmetics entrepreneur Doe Deere has spent much of her time with Lime Crime, which she founded in 2008 attempting to develop a new way of creating and selling the products she feels benefit herself and her growing list of social media followers. Much of the work completed by Doe Deere has been begun because she herself struggled to find makeup that was capable of meeting her own need for a range of bold colors and strong designs that were not traditionally available for those who wished to step outside of the norm.

In creating the Lime Crime brand of cosmetics Doe Deere was initially looking to plug a gap in her own sense of fashion and style that was not being fulfilled through already established fashion houses. Deere admits the initial Lime Crime cosmetics designs were developed after she found it difficult to find the bold colors she wished to wear for herself, and a range of makeup options she wished to use in her own marketing designs for her own clothing range that was created after she left design school in New York.

Doe Deere understands how difficult it can be to establish a company of one’s own, but does look to assist other entrepreneurs in finding success by following her own way of working that includes following her own instinct. In recent interviews Doe Deere has proclaimed her main regret for her own entrepreneurial career has been the time it took her to have the confidence to establish Lime Crime and turn the cosmetics brand into a success.

The Russian born cosmetics entrepreneur is also happy to explain to entrepreneurs and business people that their own gut feelings are usually correct in what they choose to do; in terms of Lime Crime Deere was told her dream of an Online sales technique was laughed off by established cosmetics industry insiders when she revealed her business plans. Doe Deere stuck to her guns about selling cosmetics Online, which was rarely done when she established the brand in 2008 and was seen as a choice she would regret. Almost a decade later Doe Deere and Lime Crime have changed the way cosmetics are sold by major brands in the industry who were quick to pick up her changes to the industry, such as the introduction of the on lip lipstick swatch that is now an industry standard.

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Categories: Women CEOs

Queen of Unicorns Doe Deere Shares Her Success Story October 26, 2016

Doe Deere, the cute and colorful founder of the cosmetics line Lime Crime, has a very unconventional success story. This “Queen of Unicorns” proves that people from all places and upbringings can achieve their dreams if they try hard enough! Now she shares her love for fun and makeup with the world.

Doe Deere was born in Russia and she moved to the US when she was 17 years old. She came into her own in New York (first Manhattan, then Brooklyn) and now lives and works in Los Angeles. Her imagination has always been big and still runs wild in the creation of her cosmetics today. But she wasn’t always in the makeup industry. When she first arrived in New York, she actually worked as a musician, her childhood dream. This career in the music industry taught her how to market herself and show appreciation for friends and fans who support you. She even met her husband through music, as they were in a band together; working together in the band helped establish their trust as business partners as well.

Doe’s first business venture was when she was only 13 in Russia. She bought temporary tattoos (which were a novelty) and sold them to her school mates. She marketed the tattoos to her classmates by wearing them herself and insisting they were cool. Her advice to girls is to “follow your heart” and find the thing about you that is unique. If you explore what makes you uniquely you, you will be able to achieve your fullest potential. Though she felt weird and alone as a child, Doe learned that there are other people out there like her, which is how Lime Crime was born.

Doe says she has always loved bright colors but could not find them in the cosmetics market. So in 2008, she decided to create her own makeup in the colors she desired. She soon found out that other people craved the same type of cosmetics, which is how Lime Crime became successful. Doe says she uses makeup, fashion, and hair to express herself without fearing that people are judging her.

Follow her @doedeere

Lime Crime

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Categories: Women CEOs

Doe Deere Is The Magical Unicorn Queen Of Beauty March 30, 2016

Doe Deere is the magical unicorn queen of beauty in this country and across the world. She is the self titled unicorn queen that calls her followers her little unicorns. Doe Deere is also the founder of Lime Crime cosmetics. Lime Crime produces a fabulous line of makeup filled with whimsical and magical colors that are fit for the unicorn queen of beauty and her followers. The founder of Lime Crime is the type of person that makes her own rules about beauty, fashion, and makeup. She believes that everyone should live by their own rules. Of course, this usually leads to breaking a few traditional rules concerning beauty, fashion, and makeup.

The Magical Unicorn Queen of Beauty
There are a lot of admirers that wonder about Doe Deere. Well, Doe Deere shares her secrets about beauty and creating your own fashion voice, in a recent revealing article. She is clearly an extraordinary woman with extraordinary thoughts on the subject. Doe Deere firmly believes that we should all break fashion rules. Just be sure that you know the rules that you are breaking. Her makeup line is proof that she does not follow tradition. The makeup line is filled with revolutionary colors that are actually quite glamorous. Doe Deere also believes that you should break at least one fashion rule a day to keep the creativity flowing. For example, one of her favorite rules to break is the one about dressing specifically for occasions. For example, if you feel like wearing an evening gown on a casual date, go for it. If you feel like wearing a casual pants suit to a formal affair, go for it. It’s all in your attitude and the way that you carry off the style.

Doe Deere
Doe Deere is an amazing young woman that achieved success on her own terms. She was born in Russia, but grew up in New York City. Her love of whimsical colors led her to develop Lime Crime cosmetic company in 2008. Lime Crime cosmetics features very bold and intense colors that are very unique to the company. Deere shares that all her cosmetics are animal cruelty free.

Doe Deere reveals that the unique name Lime Crime is due to her involvement with fashion. She was obsessed with bright and whimsical colors. She decided to use the same type of name for her cosmetic company. Doe Deere is the main force behind the creation of the beauty line. She works closely with the chemist in her company that are developing the new colors and products. Often, Doe Deere likes to try the products before they go into production. She likes to make sure that they definitely fit in with the Lime Crime brand.

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Categories: Cosmetics Women CEOs

Doe Deere’s Fashion Innovations March 4, 2016

Some women just have a very strong sense of what works them, no matter what the “fashion experts” of the world dictate. Doe Deere, CEO of Lime Crime Cosmetics, is undoubtedly one of these women. Deere created her own Internet cosmetics line based on her ideas about what works in women’s beauty and her own ideas about making a bold statement about who you are in the world.

All of the looks on the Lime Crime website are stunningly beautiful, but they are also bold and provocative, and that is the way Deere likes it. It’s no surprise then that Deere has her own ideas about what does and doesn’t work, fashion and makeup wise. It’s Deere’s philosophy that almost anything can work as long as there is a focus and some coordination to the overall look.

Here are a few of the solid fashion “rules” that Deere has no problem breaking, or at least bending.

Only Wear Neutral Outfits With Bold, Unnaturally Colored Hair

1. This is a rule that Deere loves to break, as she specializes in wearing bold hair colors like bright pink, purple, green or blue. While these colors can look great with neutrals, they also look great with clothes that play off the hair colors. Why not wear a pink and purple pattern with pink hair? On Deere, it looks good, so why not try it?

2. Don’t Wear More Than One Pattern.
Here’s another rule that Deere has no problem breaking. Again, for her, it’s all about coordinating the look. Some patterns can play off each other well, as long as they have some colors in common or textures that go together well. Don’t just reject the idea of mixing patterns, find a way to coordinate and have fun with it.

3. Don’t Play Up Both The Eyes and Mouth With Dramatic Color

One of the key aspects of the Lime Crime line is the incredible colors it offers in eye and lip color. Given that, there’s no way Deere would ever say no to great colors on both those key features. Her rule is to coordinate the lip and eye color so they play off each other well, and do some careful shading on the eyes for subtlety and interest.

Who says rules aren’t made to be broken? When you’re Doe Deere, it’s ok to break the rules, as long as you do it with style.

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Categories: Cosmetics Women CEOs